ALLY: Your strategy for responsible AI
ALLY is a comprehensive guide designed to help businesses create an actionable, organisation-wide governance strategy for responsible AI.
Tackling Ethical AI Challenges
Every organisation using or planning to use AI faces critical concerns such as bias, privacy, sustainability, and quality of work.
Actionable Building Blocks
ALLY offers practical building blocks to help organisations build a tailored governance strategy for responsible AI.
For All Organisation Types
Whether you're a small startup or a large public institution, ALLY is designed to support both private and public sectors.
Four Pillars of Responsible AI
The building blocks are structured around four key pillars: Values & Structures, Processes & Methods, Culture & Skills, Communication & Participation
Real-World Inspiration
Browse cases that show how other organisations are implementing responsible AI.
Developed by Experts
Ally has been jointly developed by:
The Knowledge Centre Data & Society is the central hub for the legal, social and ethical aspects of data-driven and AI applications. It brings together knowledge and experience on the interface of AI, data and societal issues tailored to industry, policy, civil society and the general public. The Knowledge Centre Data & Society has a broad mission and spectrum of activities: advice, training, process guidance, lectures and workshops.
FARI is an independent, not-for-profit artificial intelligence initiative led by the Vrije Universiteit Brussel (VUB) and the Université Libre de Bruxelles (ULB). The research institute aims to enable, promote and perform excellent cross-disciplinary research on artificial intelligence in Brussels, inspired by the humanistic values of freedom, equality and solidarity that lay at the foundations of both the VUB and the ULB, internationally acclaimed and with a local impact.
Why should you use Ally?
Choose your path to action: run a quick scan to identify your next steps or join a workshop to co-create your responsible AI strategy.
Responsible AI Success
ALLY boosts your chances of designing, developing, implementing, and using responsible AI innovations.
Earn Trust and Reputation
Responsible AI benefits society and your business alike by building trust and credibility with every stakeholder.
Pragmatic Ethical Solutions
ALLY lays out clear, actionable steps to embed ethics in organisation-wide AI governance, drawing on others' successes and lessons to strengthen your own strategy.
The ALLY Process
ALLY supports organisations step by step: from exploring challenges and identifying priorities, to planning with tailored building blocks, building your governance approach, and sharing your progress. Whether you're just starting or ready to scale, this process helps you turn ethical intentions into tangible actions.
1. Explore
Understand what responsible AI could mean for your organisation. Use the QuickScan, try the ALLY demo, browse building blocks, and get inspired by real cases.
2. Plan
Define your priorities and map out your strategy. Join an ALLY workshop and select the building blocks that fit your goals and context.
3. Build
Put your strategy into practice. Start implementing selected building blocks and integrate responsible AI into your daily operations.
4. Commit & share
Show your commitment and inspire others. Share your experience and contribute a case to help grow the responsible AI community.
Ally and legislation
ALLY is not a legal compliance tool and does not contain building blocks that directly address compliance with the AI Act, GDPR or any other legal frameworks. However, ALLY does complement legal frameworks, and goes one step further to support you in setting up the structures and actions that are required to achieve responsible AI. To improve your organisation's legal compliance specifically, we recommend consulting a legal expert or tool specifically aimed at legal compliance.